#FutureSociety

Raising Generation Alpha, children born between 2010 and 2024, has become one of the most hotly debated topics among parents, educators, and researchers worldwide. Sparked anew by a recent firsthand essay in Spiked and reinforced by major new findings from Thai and global scholars, the reality of parenting in this digital, progressive, and complex era defies simple stereotypes. With Thai families encountering both unique opportunities and daunting dilemmas, the question of how best to nurture the youngest cohort remains deeply relevant and, at times, fraught.