#FutureSociety

Generation Alpha, children born roughly between 2010 and 2024, is shaping how Thai families raise the next generation. A mix of local studies and global analyses shows that parenting in a digital, diverse era requires intentional, culturally grounded approaches. Thai households face opportunities and challenges as they guide children toward resilience, curiosity, and responsibility.

Global research notes Generation Alpha’s digital fluency, openness to social progress, environmental awareness, and evolving expectations. A recent discussion highlights how even four-year-olds form strong opinions on climate, multiculturalism, and gender identity. In Thailand, this trend unfolds amid rapid digital change and shifting cultural landscapes, making local adaptation essential.

Raising Generation Alpha, children born between 2010 and 2024, has become one of the most hotly debated topics among parents, educators, and researchers worldwide. Sparked anew by a recent firsthand essay in Spiked and reinforced by major new findings from Thai and global scholars, the reality of parenting in this digital, progressive, and complex era defies simple stereotypes. With Thai families encountering both unique opportunities and daunting dilemmas, the question of how best to nurture the youngest cohort remains deeply relevant and, at times, fraught.