The Global Shift in Dietary Trends: High-Protein and Alcohol-Free Drinks Leading the Way
Recent insights from an Instacart report highlight a significant shift in dietary preferences among health-conscious consumers, particularly in the United States. The findings reveal a burgeoning trend toward high-protein foods and alcohol-free drinks, marking a pivotal change in how people approach nutrition. This development resonates with global health trends and carries potential implications for the Thai market, where health awareness is similarly on the rise.
Instacart’s data, drawn from customer searches and purchases between 2023 and 2024, demonstrates a dynamic change in consumer behavior. Searches for “high protein” surged by 39%, paralleled by a remarkable 159% increase in queries for “high fiber” products. Additionally, there was a 9% increase in purchases of lower-sugar foods and an 8% uptick in low-carb options since 2021. These figures underscore a collective shift towards healthier eating habits, with a focus on nutrient-rich food choices.