#Global Wellness Trends

As Thai readers become progressively more health-conscious, global insights like those from the latest Instacart data provide valuable perspectives on dietary shifts that could resonate here at home. According to a comprehensive analysis conducted by Instacart—a major online grocery delivery platform—there has been a significant shift in American consumers’ grocery purchasing habits towards healthier options. From 2023 to 2024, searches for “high protein” foods increased by 39%, while those for “high fiber” experienced an even larger surge at 159%. This trend suggests a rising interest in nutrition-dense diets that could also influence Thailand’s urban populations who are increasingly engaging with global health trends.