#GlobalDemand

Global demand for matcha, the vibrant green tea from Japan, has surged beyond its traditional tea-circle. Once a niche beverage, matcha now appears in lattes, desserts, and wellness drinks, driving upward pressure on supply. News coverage indicates production bottlenecks are a key driver of current shortages, affecting both enthusiasts and mainstream consumers.

Experts note matcha’s popularity is tied to its distinctive umami flavor and reported health benefits, including focus and reduced inflammation. Data from the Global Japanese Tea Association shows exports of Japanese tea rising significantly, from about 1% of production in the early 2000s to around 10% in 2023. Its appeal lies partly in L-theanine, an amino acid linked to calm, sustained energy—an attractive alternative for some coffee drinkers.

The global popularity of matcha, the vibrant green tea hailing from Japan, has cultivated a challenge for producers striving to meet soaring demands, as reported by CBS Mornings. Once a niche beverage favored by tea enthusiasts, matcha has surged into mainstream consumption, transitioning from tea cups to matcha-infused lattes and desserts. Notably, the intricacies of its production have played a crucial role in current shortages, causing concern for both devoted matcha drinkers and the broader market.