Universal Traits of “Cool” Resonate with Thai Youth, Study Finds
A global study identifies six core traits consistently linked to being seen as cool, regardless of culture. Extraversion, hedonism, power, adventurousness, openness, and autonomy emerge as universal indicators of coolness. The findings challenge the idea that style alone defines cool and suggest personality plays a central role in social perception—an insight highly relevant to Thai youth where image and social standing carry weight.
Researchers emphasize that understanding what makes someone cool goes beyond trends. The implications extend to friendships, group formation, and how audiences interpret influencers in media and society. In Thailand, where social judgments influence youth culture, branding, and education, these universal traits may shape how personalities are developed and presented.
