Are Goji Berries Really a Superfood? Science Weighs In on Ancient ‘Miracle Berry’
Goji berries, long revered in traditional Asian medicine, have increasingly gained popularity in Thailand and around the globe as a ‘superfood’. But what does the latest scientific research actually say about these vibrant orange-red berries, and are their health claims justified for Thai consumers looking to boost their diet? A wave of recent studies and expert statements paints a complex, nuanced picture—one that separates age-old myth from modern evidence.
Goji berries, also known as wolfberries and native to East Asia, have been staple ingredients in Chinese medicine for centuries. Here in Thailand, where health-conscious consumers are quick to embrace new global wellness trends, dried goji berries are appearing with greater frequency on supermarket shelves, in desserts, and even in street drinks. Their reputation hinges on remarkable claims: immune boosting, eye protection, cancer prevention, metabolic health, and more. But recent reviews in the scientific literature—published as late as 2025—suggest these benefits, while promising, may come with important caveats (USA Today, MergerWatch).