Thai Readers Should Question Probiotic Hype as Global Research Sparks Caution
As Thai consumers increasingly reach for probiotic supplements in pursuit of gut health, fresh international research is raising questions about their value and possible risks. The global probiotic market reached an estimated $87.7 billion in 2023 and is growing fast in Asia, including Thailand, where shelf time at pharmacies, supermarkets, and online platforms is expanding. Yet a recent Fortune investigation suggests many probiotic products may offer limited benefits and could pose risks for some individuals.
