#HawaiiTourism

Hawaii, often synonymous with idyllic beaches and dream holidays, is in the grip of an unexpectedly soft summer, with tourism numbers and travel bookings “significantly down”—a development causing deep concern among hospitality leaders, economists, and travel experts both in the US and worldwide. The trend, detailed in a recent report by SFGate, is not just a temporary dip but suggests ongoing challenges that hold insights for other international tourist destinations—Thailand included—still striving to recover and adapt after years of pandemic and disaster disruptions (SFGate).

Hawaii’s tourism sector — long considered a bellwether for global island destinations — is experiencing a significant downturn this summer, sparking worry among industry experts, policymakers, and local businesses. A new report by SFGate highlights that June’s daily visitor counts are down sharply compared to 2024, with similar trends expected for July and August, shattering hopes for a robust seasonal recovery (SFGate). The story holds vital lessons for the Thai tourism industry, which faces its own post-pandemic uncertainties.