#Healthcommunication

A new analysis suggests personality traits help explain why educated people sometimes adopt extreme wellness trends. The finding matters because these trends can harm health and spread misinformation online (The Conversation).

Wellness fads now spread fast on social media. Some trends pose real risks like raw diets or dangerous unproven therapies. Others remain harmless but lead followers toward more extreme beliefs. The Conversation review links these patterns to two personality traits in the Big Five model.

Revolutionary psychological research has identified specific personality traits that make highly educated Thai professionals particularly vulnerable to potentially harmful wellness trends, revealing why intelligence and advanced degrees provide no protection against health misinformation that can lead to serious medical complications. The findings expose how legitimate curiosity and social values become manipulated by sophisticated marketing campaigns that target Thailand’s most accomplished citizens.

The research carries urgent implications for Thailand’s healthcare system and digital media landscape, where wellness influencers increasingly target educated urban professionals through psychologically sophisticated campaigns that exploit natural human tendencies toward exploration and community connection. These targeting strategies have proven remarkably effective at convincing doctors, engineers, university professors, and other highly trained professionals to adopt unproven health practices that may compromise their wellbeing.

A new wave of psychological research reveals why highly educated Thai professionals can be unusually susceptible to scammy wellness trends. Intelligence and advanced degrees do not shield trusted professionals from health misinformation that may lead to serious medical consequences. Sophisticated marketing can turn curiosity and a sense of social belonging into dangerous choices.

The findings highlight urgent needs for Thailand’s healthcare system and digital media landscape, where wellness influencers increasingly target educated urban professionals with carefully crafted messages. These campaigns often tempt doctors, engineers, professors, and other specialists to try unproven health practices that could harm their wellbeing.

A new study reveals why highly educated Thais can be vulnerable to dangerous wellness trends, and how understanding personality helps protect public health in a digital age.

In Bangkok’s trendy studios and Chiang Mai’s retreat spaces, professionals chase the latest wellness practices. From elaborate juice cleanses to unproven supplements, Thailand’s rising middle class shows a strong appetite for health innovation. Yet a troubling pattern emerges: even the well educated can fall for misinformation that shifts from mild trends to risky practices.

A high-profile American official’s stance on vaccines has sparked a wide debate about vaccine confidence and public health messaging. Critics argue that recent moves under a U.S. health leadership team undermine trust in vaccination programs, while supporters say the actions reflect a broader review of public health priorities.

During confirmation hearings, the official described themselves as a vaccine advocate. Yet after taking office, actions including redirecting funds away from vaccine hesitancy research and shifting resources away from early-stage vaccine development have raised questions about long-term vaccination strategy. No matter the stance, the impact on public trust is clear, particularly as communities confront preventable diseases.