Rebranding of “On Our Sleeves” to The Kids Mental Health Foundation Signals Global Focus on Youth Wellbeing
Nationwide Children’s Hospital in the United States has unveiled a major rebranding and expansion of its well-known pediatric mental health program. The initiative, previously known as On Our Sleeves, has distributed free educational resources to more than 15 million people since 2018. It will now operate as The Kids Mental Health Foundation, reflecting a strengthened commitment to addressing the growing mental health needs of young people nationwide.
This moment matters to parents, teachers, and health professionals. The US Surgeon General and other authorities have called children’s mental health a national crisis. In Thailand, educators and families report rising anxiety linked to intense academic pressure, social media, and the lingering effects of COVID-19 on youth. A recent survey conducted by the foundation indicates that about 70 percent of nearly 540 parents are worried about their children’s mental health, with almost 40 percent describing themselves as very concerned.
