#Healthmisinformation

A new analysis suggests personality traits help explain why educated people sometimes adopt extreme wellness trends. The finding matters because these trends can harm health and spread misinformation online (The Conversation).

Wellness fads now spread fast on social media. Some trends pose real risks like raw diets or dangerous unproven therapies. Others remain harmless but lead followers toward more extreme beliefs. The Conversation review links these patterns to two personality traits in the Big Five model.

Revolutionary psychological research has identified specific personality traits that make highly educated Thai professionals particularly vulnerable to potentially harmful wellness trends, revealing why intelligence and advanced degrees provide no protection against health misinformation that can lead to serious medical complications. The findings expose how legitimate curiosity and social values become manipulated by sophisticated marketing campaigns that target Thailand’s most accomplished citizens.

The research carries urgent implications for Thailand’s healthcare system and digital media landscape, where wellness influencers increasingly target educated urban professionals through psychologically sophisticated campaigns that exploit natural human tendencies toward exploration and community connection. These targeting strategies have proven remarkably effective at convincing doctors, engineers, university professors, and other highly trained professionals to adopt unproven health practices that may compromise their wellbeing.

A new wave of psychological research reveals why highly educated Thai professionals can be unusually susceptible to scammy wellness trends. Intelligence and advanced degrees do not shield trusted professionals from health misinformation that may lead to serious medical consequences. Sophisticated marketing can turn curiosity and a sense of social belonging into dangerous choices.

The findings highlight urgent needs for Thailand’s healthcare system and digital media landscape, where wellness influencers increasingly target educated urban professionals with carefully crafted messages. These campaigns often tempt doctors, engineers, professors, and other specialists to try unproven health practices that could harm their wellbeing.

A new study reveals why highly educated Thais can be vulnerable to dangerous wellness trends, and how understanding personality helps protect public health in a digital age.

In Bangkok’s trendy studios and Chiang Mai’s retreat spaces, professionals chase the latest wellness practices. From elaborate juice cleanses to unproven supplements, Thailand’s rising middle class shows a strong appetite for health innovation. Yet a troubling pattern emerges: even the well educated can fall for misinformation that shifts from mild trends to risky practices.

New research published in the Proceedings of the National Academy of Sciences reveals that ordinary search habits can quietly trap people in their own information bubbles. Across 21 experiments with nearly 10,000 participants, the study shows that the way we type queries and the responses we see from search engines shape our views, even when we don’t intend to seek confirmation. This has important implications for how Thais access health, education, culture, and travel information in a digital era.

Groundbreaking research published in the Proceedings of the National Academy of Sciences (PNAS) has uncovered compelling evidence that ordinary people unconsciously contribute to the growth of their own information bubbles, simply through the way they type search queries online. This large-scale study, encompassing 21 experiments and nearly 10,000 participants, demonstrates that even without any intent to seek confirmation, our habitual online search patterns—and the algorithms designed to respond to them—subtly guide us towards ever-narrower realities. These findings have huge implications for how Thais access information, understand national debates, and engage with global topics in a time when digital literacy is crucial for an informed society (PsyPost).

The explosive rise of generative artificial intelligence (AI) tools has ushered in a new wave of deceptive online marketing, with AI-generated “deepfakes” flooding platforms such as TikTok to push unverified—and often dangerous—sexual health cures and supplements. Recent investigations reveal that these convincing but fraudulent videos, which often feature deepfaked celebrities and so-called “AI doctors,” are duping millions of viewers worldwide and putting public health at risk, according to a report by AFP published on Tech Xplore (techxplore.com).

A surge in AI-generated “deepfakes” is fueling a dangerous wave of bogus sexual-health cures and supplements sold online. Reports show convincing videos featuring fake doctors and celebrity likenesses are duping millions, risking public health rather than providing genuine care. The phenomenon, highlighted by AFP and picked up by Tech Xplore, underscores how quickly deceptive content can spread in Southeast Asia and beyond.

In Thailand, digitally savvy consumers are repeatedly exposed to sophisticated scams that blend health myths with technology. Data from regional cybercrime researchers indicates a notable rise in scams that misuse AI to impersonate medical authorities and push unverified products. This creates financial losses and erodes trust in legitimate health guidance, making urgent policy and education responses essential.

Many Thai readers encounter social media claims that stress-driven cortisol is the sole cause of belly fat and facial changes, labeled “cortisol belly” and “cortisol face.” A recent analysis by The Conversation argues the science is more nuanced, and most people should not fixate on this hormonal hype.

Social media shapes health beliefs but can also fuel anxiety and oversimplification. Influencers have popularized terms like “cortisol belly,” blaming stress for stubborn weight and touting unproven “cortisol detox” products. While catchy, these messages often lack solid medical backing and aim to drive clicks and sales. They risk promoting unrealistic body standards among Thai youth who spend increasing time online.

Scrolling through TikTok or social media, many Thai readers may have encountered alarming claims asserting that stress-induced cortisol is the main culprit behind stubborn belly fat and unwanted facial changes, often labelled “cortisol belly” and “cortisol face”. However, a recent analysis published by The Conversation dispels much of this online panic, highlighting that the scientific evidence paints a far more nuanced picture and suggesting Thais need not obsess over this hormonal hype.

A concerning healthcare episode in West Texas has led Covenant Children’s Hospital in Lubbock to treat fewer than 10 pediatric patients for vitamin A toxicity. The spike follows misinformation about vitamin A’s role in treating measles, amplified by media attention tied to statements from public figures. Health authorities warn that vitamin A can support severe measles care in some cases, but it is not a substitute for vaccination.

The affected children were hospitalized for measles-related complications and later faced additional health risks from excessive vitamin A intake. The National Institutes of Health highlights that high vitamin A can disrupt liver function and overall health. The Centers for Disease Control and Prevention reiterates that vaccination remains the cornerstone of measles prevention, with vitamin A used only as part of clinical care in specific, severe cases. Local health officials emphasize sticking to proven preventive measures, especially vaccination.