#HealthMisinformation

Groundbreaking research published in the Proceedings of the National Academy of Sciences (PNAS) has uncovered compelling evidence that ordinary people unconsciously contribute to the growth of their own information bubbles, simply through the way they type search queries online. This large-scale study, encompassing 21 experiments and nearly 10,000 participants, demonstrates that even without any intent to seek confirmation, our habitual online search patterns—and the algorithms designed to respond to them—subtly guide us towards ever-narrower realities. These findings have huge implications for how Thais access information, understand national debates, and engage with global topics in a time when digital literacy is crucial for an informed society (PsyPost).

The explosive rise of generative artificial intelligence (AI) tools has ushered in a new wave of deceptive online marketing, with AI-generated “deepfakes” flooding platforms such as TikTok to push unverified—and often dangerous—sexual health cures and supplements. Recent investigations reveal that these convincing but fraudulent videos, which often feature deepfaked celebrities and so-called “AI doctors,” are duping millions of viewers worldwide and putting public health at risk, according to a report by AFP published on Tech Xplore (techxplore.com).

Scrolling through TikTok or social media, many Thai readers may have encountered alarming claims asserting that stress-induced cortisol is the main culprit behind stubborn belly fat and unwanted facial changes, often labelled “cortisol belly” and “cortisol face”. However, a recent analysis published by The Conversation dispels much of this online panic, highlighting that the scientific evidence paints a far more nuanced picture and suggesting Thais need not obsess over this hormonal hype.