#HealthTrend

Goji berries, long revered in traditional Asian medicine, have increasingly gained popularity in Thailand and around the globe as a ‘superfood’. But what does the latest scientific research actually say about these vibrant orange-red berries, and are their health claims justified for Thai consumers looking to boost their diet? A wave of recent studies and expert statements paints a complex, nuanced picture—one that separates age-old myth from modern evidence.

Goji berries, also known as wolfberries and native to East Asia, have been staple ingredients in Chinese medicine for centuries. Here in Thailand, where health-conscious consumers are quick to embrace new global wellness trends, dried goji berries are appearing with greater frequency on supermarket shelves, in desserts, and even in street drinks. Their reputation hinges on remarkable claims: immune boosting, eye protection, cancer prevention, metabolic health, and more. But recent reviews in the scientific literature—published as late as 2025—suggest these benefits, while promising, may come with important caveats (USA Today, MergerWatch).

Goji berries, revered for centuries in traditional Asian medicine, have surged in popularity throughout Thailand and globally as proclaimed superfoods, but comprehensive scientific analysis reveals a complex, nuanced picture that separates historical claims from contemporary evidence. As health-conscious Thai consumers increasingly embrace international wellness trends, recent research provides essential guidance for evaluating goji berry benefits while making informed decisions about incorporating these vibrant orange-red berries into traditional dietary patterns that already emphasize natural healing foods and nutritional diversity.

A new study on the “micro-walk” trend is making waves in the health and fitness community, suggesting that just 10 to 30 seconds of brisk walking could bring significant health improvements – even for the busiest or most sedentary people. This development, spearheaded by research from the University of Milan, is especially relevant in Thailand, where increasingly urban lifestyles, long working hours, and sedentary office culture are raising concerns about physical inactivity and related chronic diseases.

Across Thailand’s vibrant herbal landscape, the fiery roots of Jetamun Plueng Daeng—known scientifically as Plumbago indica—have long held a special place in the nation’s healing traditions. Revered as a potent medicine for digestive ailments, inflammatory conditions, and even mystical purposes, this scarlet-leafed shrub serves as a living bridge between ancient wisdom and today’s pharmacological advances. As a new generation of health-conscious Thais explores holistic well-being, Jetamun Plueng Daeng finds itself at the heart of a fascinating dialogue: How much of its longstanding reputation stands up to modern scientific scrutiny, and what should today’s readers know about its safe and effective use?