#Heatwave

Global tourism is changing faster than many industry players expected as three powerful forces — geopolitical tensions, currency movements and record-breaking heat — increasingly shape where people go, how they book and what they expect when they arrive. New reporting shows travellers are becoming more intentional, favouring destinations that offer value, safety and climate comfort, while using financial strategies such as prepaid packages to insulate themselves from volatile exchange rates. For Thailand, a destination that relies heavily on foreign visitors, these shifts bring both risk and opportunity: they could dampen arrivals from some markets even as they open doors to others if Bangkok and provincial destinations adapt quickly.

A surge of extreme heatwaves climbing across the Mediterranean this summer has prompted medical experts, local authorities, and seasoned travelers to issue urgent guidance for holidaymakers determined to make the most of the region’s famed sunshine. As temperatures routinely soar above seasonal averages in countries like Italy, Greece, France, and Spain, an emerging body of research shows that many tourists remain dangerously unprepared for the health risks posed by heat, requiring a rethink in how both visitors and local tourism operators approach summer safety.

As Thailand grapples with one of its hottest years on record, new research and expert guidance underscore the life-threatening dangers of exercising or playing sports in extreme heat—a warning that comes as the country continues to experience lingering heatwaves and high humidity. Health professionals are urging community members, particularly athletes, students, and outdoor workers, to take heightened precautions after scientists warn that the body’s ability to safely cool itself becomes severely compromised in such conditions (ABC News).