#HerbOfTheYear

Celebrated as the “golden spice” of Southeast Asia, Curcuma longa—known to Thais as ขมิ้นชัน (khamin chan)—has long woven itself into the tapestry of daily life, traditional healing, and culinary delights across Thailand. But in recent years, this humble root, revered in ancient wisdom, has caught the gaze of modern researchers eager to investigate its true medicinal value. Today, ขมิ้นชัน stands at the intriguing intersection of ancient practice and present-day science, offering both a bridge to Thailand’s rich heritage and a potential path to future wellness.