#Hotelindustry

The Asia Pacific region is witnessing a dramatic rise in the development of lifestyle hotels, as revealed in a new report by global real estate consultancy JLL. Nearly 65,000 lifestyle hotel rooms have been added since 2014, marking a fourfold increase and signaling a transformation in both the regional hospitality landscape and traveler expectations. This surge in alternative, design-forward accommodations is poised to reshape tourism, especially in destinations popular with the younger, experience-seeking demographic—including Thailand.

A regional study shows a rapid surge in lifestyle hotels across Asia Pacific, signaling a shift in how travelers seek experiences. Since 2014, about 65,000 lifestyle hotel rooms have been added—a fourfold rise that reshapes hospitality expectations. This design-forward movement is set to influence destinations popular with younger, experience-seeking travelers, including Thailand.

The trend centers on authentic, place-based travel. Lifestyle hotels emphasize contemporary design, local culture, and vibrant communal spaces. They attract travelers who want meaningful, connected experiences beyond a standard hotel stay. For Thailand, already a magnet for international tourism, the rise of lifestyle hotels presents both a challenge to traditional operators and an opportunity to refresh offerings for new and returning guests.