#HustleCulture

A growing body of psychology highlights a silent crisis in performance-driven societies: burnout among high achievers. A recent Forbes article published May 20, 2025, identifies three clear signs that relentless striving can turn self-worth into a burden, offering timely guidance for Thailand’s competitive workplaces, classrooms, and homes.

The piece describes a familiar pattern: bursts of intense productivity followed by deep fatigue, dwindling motivation, and an identity crisis as achievement eclipses well-being. With pressure rising across Thai offices, universities, and households to meet ever-higher standards, the message resonates in a society where success milestones often define personal worth.

In a world where success and achievement often define individual worth, new psychological insights highlight the silent epidemic facing high-achievers: burnout. A recent article by a psychologist, published in Forbes on May 20, 2025, draws attention to three definitive signs that indicate when relentless striving for excellence turns self-destructive, offering timely lessons for professionals, students, and families in Thailand’s increasingly competitive environment (Forbes).

The article outlines a familiar cycle experienced by many: periods of intense productivity followed by exhaustion, plummeting motivation, and a crisis in personal identity as the pursuit of achievement begins to overshadow well-being. With the pressure mounting in Thai workplaces, classrooms, and even homes to meet ever-higher standards, this research resonates with a society where academic and career milestones often serve as measures of self-worth.