#Hygge

A new wellness approach called cozymaxxing is gaining traction in 2025, proposing that deliberate home comfort can help reduce stress, burnout, and the pressures of modern life. For Thai readers, this trend offers practical ways to restore balance within familiar living spaces, backed by emerging research and expert insights.

The movement arises amid ongoing social and economic pressures. The COVID-19 era reshaped daily life and heightened attention to safety, rest, and personal well-being. In Thailand, economic uncertainty and the lingering effects of hustle culture amplify the appeal of simple, restorative routines that can be practiced at home.

A new wellness trend known as “cozymaxxing” has taken the internet by storm in 2025, promising to help people combat stress, burnout, and the constant pressures of modern life by optimizing their environments for maximum comfort and relaxation. Far from being an indulgent fad, emerging research and expert insights suggest that this approach to intentional coziness could hold important benefits for mental and emotional well-being—an idea that’s resonating strongly with Thai readers seeking practical ways to restore balance in turbulent times.