#Icebath

Cold plunges, or ice baths, have saturated wellness scenes worldwide, from gym mirrors to elite athlete recovery routines. Now new research prompts a careful rethink of their value, particularly for muscle growth after strength training. Reports from major outlets highlight growing scientific skepticism about whether cold water immersion truly delivers the promised benefits.

In Thailand, cold plunges have become a familiar feature in upscale gyms, luxury spas, and boutique hotels across Bangkok and Chiang Mai. Beyond recovery, claims include mood improvement, reduced inflammation, and sharper mental focus. Yet recent studies summarized in 2025 point to questions about whether the practice lives up to expectations or may even hinder training adaptations.

Cold plunges—also known as ice baths—have swept wellness trends across the globe, from Instagram feeds of urban fitness influencers to the recovery routines of elite athletes. But fresh evidence suggests plunging into icy water may not be the ultimate recovery hack many believe, especially when it comes to building muscle after strength training. A new wave of research, reported by sources such as The Washington Post, is prompting both enthusiasts and health professionals to reevaluate the chilly ritual’s true value (Washington Post).