#Icebucketchallenge

Thai readers may remember the spectacular social media phenomenon a decade ago, when people across the world — from celebrities to schoolchildren — doused themselves in ice water for the original Ice Bucket Challenge. Launched in 2014, the trend raised over US$220 million globally for ALS (amyotrophic lateral sclerosis), known in Thai as โรคกล้ามเนื้ออ่อนแรง (Lou Gehrig’s disease) and brought international attention to a previously little-known disease. Now, in 2025, the challenge is back — but with an urgent new purpose: breaking the silence around mental health, especially among young people (NBC News, New York Times).

The Ice Bucket Challenge, which captivated the world in 2014 and raised more than US$220 million for ALS research, is back in 2025 with a new mission. This time, university students in the United States are steering a movement to break the silence around mental health among young people. The campaign uses the familiar ritual of pouring ice-cold water over the head, sharing the moment online, and tagging friends, but funds now support Active Minds, a nonprofit focused on youth mental health and suicide prevention.

A revived version of the iconic “Ice Bucket Challenge” is sweeping across social media, this time with a heartfelt mission: raising awareness for mental health. Launched in April 2025 by Active Minds—a prominent US-based non-profit—the campaign encourages participants to douse themselves with ice water while sharing stories about mental health, aiming to spark conversation and end stigma worldwide. While reminiscent of the original ALS fundraising phenomenon of 2014, the new challenge’s “deeper meaning” lies in fostering an open dialogue about struggles that too often remain hidden, a cause especially resonant given today’s post-pandemic mental health crisis.

A revived Ice Bucket Challenge is taking social media by storm with a new purpose: mental health education and support. Launched in April 2025 by Active Minds, a US-based nonprofit, the campaign invites people to pour ice water over themselves while sharing personal stories about mental health. The idea is to spark open dialogue and reduce stigma, aligning with a broader post-pandemic focus on well-being.

Global mental health concerns are rising. The World Health Organization reports that up to one in eight people worldwide live with a mental health disorder. In Thailand, the Department of Mental Health notes growing anxiety and depressive symptoms among youth and working-age adults, a trend intensified by COVID-19 and rapid social change. Local outlets have documented the impact on daily life and workplace productivity.