Goji Berry Science: Unpacking Modern Evidence for Thailand’s Superfood Trend
Goji berries—known as wolfberries in traditional East Asian medicine—have surged in popularity in Thailand and around the world as a celebrated superfood. New scientific reviews, however, urge careful interpretation of claims and realistic expectations for health benefits. For health-conscious Thai readers, this piece translates global findings into practical insights aligned with local dietary patterns that already favor diverse, nutrient-rich foods.
Historically used in traditional medicine, goji berries have earned a reputation for boosting immunity, supporting eye health, and aiding metabolic function. In Thailand, dried goji berries appear on supermarket shelves, in desserts, and in beverages, reflecting a growing appetite for global wellness trends. While the health claims are intriguing, researchers emphasize that the evidence is not conclusive and warrants balanced, evidence-based consideration.