#Industry

Artificial intelligence is reshaping global advertising at breakneck speed, sparking both fear and hope. As Meta and Google roll out AI tools to automate ad creation and targeting, industry leaders confront questions about the future of work, the creative process, and livelihoods—also for Thailand, where the ad sector watches global shifts closely.

The momentum is real. Leading agencies are investing heavily in data, machine learning, and AI-driven campaigns to stay competitive. Recent high-profile AI-generated ads—ranging from sports coaching videos inspired by legends to robotic-style handwriting—illustrate how far machines can go in crafting personalized messages. Data from major industry players suggests AI can deliver fast, scalable campaigns, but it also raises concerns about the quality and cultural resonance of marketing.

A puzzling health pattern has prompted an in-depth review at a Boston-area hospital where five nurses from the same maternity unit floor were diagnosed with benign brain tumors. The cluster emerged among 11 employees on the hospital’s fifth floor, triggering scrutiny by hospital officials in partnership with government health and safety agencies. Early findings show no clear environmental cause within the facility.

Hospital leaders, including the Associate Chief Medical Officer, say disposable masks, the water supply, and proximity to medical technologies such as X-ray equipment and chemotherapy facilities were thoroughly evaluated and found not to pose risks. Staff and patients were assured that no environmental hazard within the hospital has been identified at this stage.

A new beverage category has surged into markets worldwide: prebiotic gut sodas. Bright packaging and simple flavors like Cherry Cola and Crisp Apple have grabbed attention, presenting a healthier twist on traditional sodas while claiming gut benefits. This trend mirrors a broader push in food and beverage toward accessibility-friendly health improvements in everyday products.

In the United States, gut soda sales are booming. Brands such as Olipop and Poppi reportedly reached hundreds of millions in revenue within a year, drawing interest from major players. Coca-Cola projects billions in sales from prebiotic offerings by the end of the decade, while PepsiCo’s acquisition of Poppi signals a strategic pivot toward healthier options. These shifts suggest a growing appetite for wellness-forward choices in mainstream markets.