#InformationBubbles

New research published in the Proceedings of the National Academy of Sciences reveals that ordinary search habits can quietly trap people in their own information bubbles. Across 21 experiments with nearly 10,000 participants, the study shows that the way we type queries and the responses we see from search engines shape our views, even when we don’t intend to seek confirmation. This has important implications for how Thais access health, education, culture, and travel information in a digital era.

Groundbreaking research published in the Proceedings of the National Academy of Sciences (PNAS) has uncovered compelling evidence that ordinary people unconsciously contribute to the growth of their own information bubbles, simply through the way they type search queries online. This large-scale study, encompassing 21 experiments and nearly 10,000 participants, demonstrates that even without any intent to seek confirmation, our habitual online search patterns—and the algorithms designed to respond to them—subtly guide us towards ever-narrower realities. These findings have huge implications for how Thais access information, understand national debates, and engage with global topics in a time when digital literacy is crucial for an informed society (PsyPost).