Brain Scans Reveal the Secrets of the "Aha!" Moment and its Lasting Impact on Memory
A new international brain imaging study has shed light on how sudden moments of insight—often called “aha! moments”—not only feel exhilarating, but also play a profound role in reshaping the brain and boosting memory. This research, led by neuroscientists from Duke University in the US and Humboldt and Hamburg Universities in Germany, provides compelling evidence that these flashes of creative discovery strengthen learning and may have important implications for educational practices, including those in Thailand (medicalxpress.com).