#Internetculture

A sweeping wave of digital fatigue and internet burnout has set the tone for summer 2025, as online life feels more overwhelming and less enjoyable than ever before, pushing millions worldwide—and in Thailand—to seek solace offline. Recent essays and fresh research highlight not only a cultural turning point but a crucial mental health inflection: the internet as we knew it is over, and going outside is the new imperative for personal and collective well-being (Slate).

A growing wave of internet fatigue is reshaping summer 2025, with online life feeling heavier and less enjoyable. In Thailand, millions are seeking relief offline as experts urge a shift from scrolling to real-world engagement. New essays and research point to a cultural inflection: the era of constant online overload may be giving way to a “log off, reconnect” mindset that prioritizes direct human connection.

Once a hub of joy and community, the internet now often delivers floods of distressing news and competing voices. Experts describe a pervasive sense of mental fatigue and anxiety, prompting many to pursue authentic in-person experiences. The message is clear: touching grass is not just a meme but a practical step toward better well-being.

A new, rapid-fire meme wave called “Italian brainrot” has captured the attention of Gen Alpha worldwide, spreading through AI-generated characters and surreal humor. The trend features quirky images—like ballerinas with espresso cups for heads or three-legged sharks in blue sneakers—and is shared in exaggerated pseudo-Italian with playful, nonsensical phrases. While entertaining for many young viewers, the phenomenon has sparked questions about children’s digital diets and wellbeing. For Thai families, understanding this trend is increasingly important as it appears on local devices and social feeds.

A new wave of rapid-fire, AI-generated memes known as “Italian brainrot” has swept onto kids’ screens worldwide, capturing Gen Alpha’s imagination and leaving many parents and educators in a state of confusion—or concern. This latest TikTok phenomenon features oddball characters such as ballerinas with espresso cup heads, crocodile-bomber hybrids, and three-legged sharks in blue sneakers. Speaking in exaggerated pseudo-Italian and chanting nonsensical phrases, these digital creations embody an internet culture that is as bizarre as it is viral, reflecting a new level of absurdist humor among younger users (ABC News, Capital FM, MARCA).