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Thailand Becomes One of the World’s Happiest Nations in Ipsos Poll, But Urban-Rural Gaps and Mental Health Remain Concerns
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A new Ipsos poll places Thailand among the world’s happiest nations, with about 79% of Thai respondents describing themselves as happy or very happy. The finding contrasts with lower rankings in United Nations happiness reports, highlighting how different measurement methods shape our understanding of wellbeing in Thai society.
Ipsos surveyed 23,765 people across 30 countries between December 2024 and January 2025. In Thailand, 79% reported feeling happy or very happy, while only 2% said they were not happy at all. This self-reported happiness is notably higher than Thailand’s position in the UN World Happiness Index, illustrating methodological differences between subjective sentiment and broader socio-economic indicators.
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