#IslandTravel

Koh Samui is profiled as the standout destination for affordable luxury on Expedia’s 2025 Island Hot List. The recognition reflects a growing traveler focus on value, wellness, and authentic Thai experiences. For Thai readers, the award strengthens national pride and underscores international interest in the archipelago.

Expedia’s data show global interest in island escapes rising about 30 percent in 2025, driven by bookings, pricing, reviews, and search patterns. The Hot List evaluates weather, accessibility, and cultural appeal to spotlight locations. Koh Samui sits alongside Aruba for sun, Bali for culture, Fiji for community, and the Maldives for romance, illustrating a broader appetite for diverse experiences—from Sardinian food scenes to Paros nightlife and Oahu surfing. The insights highlight how value, comfort, and local flavor guide destination choices.

Expedia’s 2025 Island Hot List has thrust a diverse array of global destinations into the spotlight, with Thailand’s Koh Samui earning distinguished praise as the island “best for affordable luxury,” reflecting the ongoing evolution of traveler priorities worldwide and signaling significant tourism prospects for the Thai archipelago. The Hot List—a data-powered compendium based on verified traveler insights—serves as both a trend barometer and a practical guide for millions of globetrotters seeking idyllic escapes in the year ahead. For Thai readers, Koh Samui’s inclusion offers both national pride and an urgent call to prepare for new waves of international visitors.