#ItalyTravel

Italy remains a dream destination for Thai travelers, renowned for ancient ruins, art-filled piazzas, and unforgettable cuisine. In 2025, visitors are urged to go beyond the basics and experience life as locals do. A fresh guide offers authentic, insider experiences tailored for Thai readers planning summer getaways.

Data from leading tourism firms underscores Italy’s enduring appeal. Nearly 80 million international visitors arrived last year, highlighting Italy as a top European destination. Thai travelers will find clear parallels: history, culture, and everyday life blend to create meaningful journeys beyond crowds and selfies.

Italy has always been a dream destination for Thais, beckoning with its timeless ruins, art-filled piazzas, and legendary cuisine. Yet, in 2025, travellers are urged to go beyond the typical tourist fare and immerse themselves in the country as locals do. A recent BBC Travel article highlights expert insights and insider tips, offering Thais new ways to unlock authentic Italian experiences during their summer holidays.

Thailand, with its vibrant tourism sector, can relate to Italy’s ever-growing popularity. According to a study by Price Waterhouse Cooper and the United States Tour Operators Association, Italy ranks as the top destination for American travellers in 2024 and 2025—a testament to its enduring allure. Each year, Italy welcomes nearly 80 million international visitors, its cities and villages transformed into living museums reflecting centuries of Etruscan, Roman, and Byzantine history. Even as crowds flock to the Mediterranean’s pastel coastlines and Renaissance gems, locals insist that Italy remains a place of deep emotion and transformation, rather than mere sightseeing.