#JamaisVu

In a compelling research development that is capturing international attention, scientists have identified a curious brain phenomenon known as “jamais vu”—a glitch that abruptly makes familiar situations appear completely strange, leaving millions feeling confused and disoriented in an instant. This startling effect, described as the psychological opposite of the well-known déjà vu, is gaining recognition for its implications on our understanding of memory, cognition, and neurological health. The revelation, recently featured in a widely discussed study, could significantly reshape the way we think about routine memory lapses and cognitive disturbances in daily life, including those experienced by people across Thailand.

In a discovery that stretches the boundaries of memory research, scientists have recently shed light on “jamais vu”—the rare and unsettling feeling that something deeply familiar suddenly appears strange or unrecognizable. While most Thais are familiar with the spine-tingling phenomenon of déjà vu, the eerie sense that one has lived through a moment before, its lesser-known counterpart, jamais vu, proves to be even more uncanny, and researchers say it holds important clues to the workings of the human brain (ScienceAlert).