#JochenGebauer

A new form of self-importance is gaining attention: communal narcissism. Unlike the flashy, self-centered stereotype, communal narcissists project themselves as champions of the community and benevolence. Yet experts say their motivation is to attract praise and status, not true concern for others.

Researchers identify communal narcissism with a person who presents themselves as the community’s backbone. The aim is to gain validation and esteem from others. As a leading psychology professor explains, this type of narcissism wears a mask of moral virtue, turning acts of kindness into a vehicle for personal prestige.

In an era where altruism and humanitarian efforts are celebrated, it might be surprising to discover a type of narcissism that thrives under the guise of good deeds. Recently, the concept of ‘communal narcissism’ has gained attention for its unique characteristics. Unlike the stereotypical narcissist who is overtly arrogant and self-centered, communal narcissists often appear deeply invested in community and charity. However, their underlying motivation is attention rather than genuine concern for others, a trait confirmed by experts in psychology and behavior.