#Joydelay

It often seems like a no-brainer: after months or even years away from beloved activities or close friends, one might expect people to jump at the first opportunity to return. But surprising new research suggests the opposite may be true—intense longing can actually morph into procrastination, with people intentionally delaying joyous reunions and experiences in the hope of making them even more meaningful. This paradox, revealed in a new study published in the journal PNAS Nexus and summarized by Neuroscience News, uncovers a hidden link between pleasure and procrastination that has powerful implications for personal happiness and social connection (Neuroscience News).

New research reveals a surprising twist: longing for a loved activity or reunion can lead people to delay returning, not jump back in. The study, published in PNAS Nexus and summarized by Neuroscience News, shows that intense anticipation can cause a ritualized postponement of joy. This has broad implications for personal happiness and social connection.

For Thai readers, the findings resonate in a post-pandemic world where family dinners, local festivals, and Songkran celebrations were paused or altered. The research challenges common assumptions about motivation and invites a closer look at the psychological barriers people face when re-engaging with positive moments.