#LifePurpose

A growing body of psychology suggests that chasing happiness as an end in itself may reduce overall life satisfaction over time. Research from leading universities shows that focusing too much on momentary joy can undermine a deeper, more enduring sense of well-being. For Thai readers balancing tradition and global influences, these insights offer practical guidance on building a meaningful life.

Today, happiness is often framed as a product to acquire, display, and showcase on social media. But treating happiness as something to chase can clash with long-term well-being. As philosopher Viktor Frankl noted, happiness “must happen” rather than be forced. Contemporary studies echo this nuance: relentless pursuit of happiness can sometimes lessen life satisfaction.

A growing body of psychological research, backed by both historic wisdom and empirical studies, suggests that the relentless pursuit of happiness could ironically be leading to widespread dissatisfaction. According to recent findings discussed by a renowned psychologist and researchers from Stanford, focusing too much on feeling happy in the moment may actually undermine a more meaningful—and ultimately satisfying—life experience. For Thai readers navigating a society in flux between traditional values and global influences, these insights offer timely lessons for crafting a fulfilling existence.