#LifeSuccess

A growing body of research suggests high achievement alone doesn’t guarantee well-being. For Thai readers, the focus should shift from what is done to how progress is measured and the standards set. Rethinking personal benchmarks can bring more meaning to daily life.

In Thailand, fast-paced culture and social media amplify upward comparisons. External markers—likes, exam results, and job titles—often shape self-worth. This dynamic influences well-being as the country seeks resilient, fulfilled, and productive citizens.

Despite following every productivity guide, adopting the healthiest diet, and striving for perfection, an increasing number of Thais and people worldwide finish each day feeling like they have fallen short. This unsettling phenomenon—of ticking all the boxes yet still feeling unsuccessful—is now being dissected by new research and expert opinion, revealing that the root causes often run deeper than lack of effort or discipline. According to a recent article published by VegOut Magazine on July 21, 2025, the answer lies not in what people are doing, but in how they measure their progress and the expectations they set for themselves (VegOut Magazine).