#LiquidCourage

A new wave of research is casting light on a phenomenon familiar to many: alcohol’s surprising influence on how men perceive attractive partners, reshaping not only whom they find appealing but also whom they decide to approach. The latest findings, published in 2023 by academic researchers and recently summarized in a Psychology Today article, reveal nuanced effects that go well beyond the casual “beer goggles” cliché—highlighting both social rewards and significant personal risks tied to alcohol consumption in Thailand’s vibrant social scene (Psychology Today).