#Marketing

Coca-Cola’s latest announcement to introduce a new version of its classic soda, sweetened with cane sugar instead of high-fructose corn syrup (HFCS), is making waves in the beverage world. While this move is being celebrated by some wellness influencers and health-conscious consumers, research and expert opinions reveal that the change is more of a marketing tactic than a substantive health initiative. The nutritional difference between cane sugar and HFCS, in reality, is minute—raising critical questions about the motives driving such product innovation and what it truly means for consumers, including those in Thailand.

The approach of Mother’s Day brings a wave of emotion for many, but for those who have lost their mothers, struggled with strained family ties, or faced fertility challenges, the holiday can feel inescapably painful—made worse by relentless marketing campaigns that flood inboxes and stores with reminders of maternal bonds. Recent personal accounts, such as the widely shared story in Business Insider by a grieving daughter, have sparked renewed calls for brands to make it easier for individuals to opt out of emotionally triggering promotional materials ahead of Mother’s Day. Advocates argue that such compassion is not only a matter of kindness but of inclusivity—a lesson with broad resonance in Thailand’s own evolving commercial and cultural landscape.