Brain Signals During Grocery Shopping Reveal Political Leanings: A Thai-cultural lens on health, education, culture, and tourism
A provocative finding sits at the crossroads of neuroscience, commerce, and public life. Brain activity during everyday grocery shopping may hint at political affiliation with around 80% accuracy. Researchers from a major Midwestern university led the study in collaboration with several institutions, signaling a step beyond curiosity into how biology intersects with beliefs.
The study, published in a psychology and biology journal, emphasizes practical relevance. Neural responses during routine economic decisions could reflect deeper ideological tendencies. Using functional magnetic resonance imaging (fMRI), researchers observed adults making choices between common items like milk and eggs, ensuring the decisions were neutral and representative of daily life.