#MatchaShortage

The global popularity of matcha, the vibrant green tea hailing from Japan, has cultivated a challenge for producers striving to meet soaring demands, as reported by CBS Mornings. Once a niche beverage favored by tea enthusiasts, matcha has surged into mainstream consumption, transitioning from tea cups to matcha-infused lattes and desserts. Notably, the intricacies of its production have played a crucial role in current shortages, causing concern for both devoted matcha drinkers and the broader market.