Maui County’s Push for Agri-Tourism: Lessons for Thailand’s Rural Tourism Sector
Maui County has taken a significant legislative step to strengthen agricultural tourism, now permitting “ag-tourism” as an accessory use in its agricultural districts, with the notable exception of Molokaʻi, according to a recent report by Maui Now. The change reflects broader trends in rural economies worldwide and offers valuable perspectives for Thailand as the Kingdom seeks to diversify tourist experiences and uplift rural incomes.
The move by Maui’s county council is a response to the growing recognition that farms can be much more than just places of production; they are also destinations where travelers can learn about local cuisine, sustainable agriculture, and traditional lifestyles. This shift, known as agricultural tourism or agri-tourism, is significant for rural regions’ sustainability, combining income generation for farmers with cultural exchange and environmental education. In Maui’s case, the expansion does not extend to Molokaʻi, reflecting local community sentiment and unique agricultural traditions on this less-developed Hawaiian island.