#McMindfulness

The Western world’s popular embrace of “mindfulness” – particularly the mantra to “just be in the present moment” – is facing a wave of expert scrutiny, with critics warning that the movement’s commercialised version, often labelled as ‘McMindfulness’, risks oversimplifying both mental health realities and centuries-old Eastern contemplative traditions. As Thailand’s own wellness and meditation sectors continue to grow, the conversation has special resonance for local practitioners, educators, and anyone seeking balance amid rapid social and economic change.