#McMindfulness

The Western world’s popular embrace of “mindfulness” – particularly the mantra to “just be in the present moment” – is facing a wave of expert scrutiny, with critics warning that the movement’s commercialised version, often labelled as ‘McMindfulness’, risks oversimplifying both mental health realities and centuries-old Eastern contemplative traditions. As Thailand’s own wellness and meditation sectors continue to grow, the conversation has special resonance for local practitioners, educators, and anyone seeking balance amid rapid social and economic change.

Buddhist scholars throughout Thailand are raising critical concerns about the commercialized Western mindfulness movement, warning that the popular emphasis on “staying present” risks transforming ancient contemplative traditions into oversimplified self-help products that ignore essential ethical, social, and philosophical foundations while potentially causing psychological harm to practitioners seeking instant stress relief rather than genuine spiritual development. The growing critique of “McMindfulness” culture challenges Thailand’s wellness industry to preserve authentic Buddhist teachings while addressing legitimate mental health needs in contemporary society.