#MediaLiteracy

A fresh wave of psychological research is shedding light on a question deeply relevant to modern Thai society: why do so many of us gravitate toward easy answers, even when life’s problems demand complex solutions? While the urge for simplicity is universal, the issue is amplified in an era dominated by social media, misinformation, and rapid-fire online debates—raising concerns for educators, health professionals, and cultural leaders across Thailand.

This news matters because Thais, like people worldwide, are increasingly confronted by overwhelming streams of information. From the pandemic to economic uncertainty, and from debates over education reform to navigating digital health advice, the temptation to latch onto clear, concise explanations—regardless of their accuracy—can have profound consequences. For instance, believing in medical quick fixes or simplistic educational remedies may foster decisiveness but also perpetuate misunderstanding and resistance to evidence-based solutions.

A growing body of research shows social media is taking a toll on young people’s mental health worldwide, including in Thailand. Experts link rising depression, anxiety, and other distress signals to digital engagement. Regulators, parents, and schools are being urged to act now with stronger media literacy, healthier online habits, and safer platform design.

The surge in social media use among children and teens is reshaping childhood experiences and introducing new psychological risks. A recent briefing by the Kids Code Coalition highlighted in national media coverage, where advocates called for warning labels on social apps similar to tobacco or alcohol disclosures. The coalition points to an uptick in mental health crises that coincides with greater online activity, especially after the pandemic.

Concerns are mounting globally and in Thailand over the growing impact of social media on youth mental health, as the latest research warns of increasing rates of depression, anxiety, and other psychological issues strongly linked to digital engagement. Amid calls for regulatory interventions, parental vigilance, and enhanced media literacy, the rising tide of evidence signals the need for urgent action to protect the well-being of the next generation.

The rapid rise in social media usage among children and teenagers is reshaping traditional childhood experiences while spawning new psychological risks. A recent press call by the Kids Code Coalition – highlighted in a KRCR News Channel 7 report – drew attention to mounting concerns, featuring advocates pushing for warning labels on social media platforms similar to those required for tobacco or alcohol. The coalition cited a surge in mental health crises coinciding with expanded social media use, particularly following the onset of the COVID-19 pandemic.

A new wave of powerful artificial intelligence systems—from leading global tech companies like OpenAI, Google, and DeepSeek—are increasingly generating factual errors despite their advanced capabilities, sparking growing concerns among users, researchers, and businesses worldwide. As these A.I. bots become more capable at tasks like complex reasoning and mathematics, their tendency to produce incorrect or entirely fabricated information—known as “hallucinations”—is not only persisting but actually worsening, as revealed in a recent investigative report by The New York Times (nytimes.com).

A new wave of powerful artificial intelligence systems from leading tech companies is increasingly producing factual errors. As these bots tackle complex tasks like reasoning and math, their tendency to generate misinformation—known as hallucinations—appears to be persisting or worsening. This trend is highlighted by a recent investigative report from a major publication.

For Thai audiences, the rise of chatbots and digital assistants touches everyday life, work, and education. When AI is used for medical guidance, legal information, or business decisions, these hallucinations can cause costly mistakes and erode trust.

The Kalama Sutta, known in Thai as กาลามสูตร, is among the Buddha’s most influential teachings. It urges people to assess information and beliefs rather than blindly accepting them. For Thai high school students immersed in a flood of information—from social media, classrooms, and peers—this teaching remains essential.

Why is this ancient principle still relevant in modern Thailand? At its core, the Kalama Sutta teaches how to think, not what to think. The Buddha delivered this guidance to a community confused by contradictory claims, asking whom to trust. Rather than prescribing a single path, the sutta offers ten cautions against uncritical acceptance. It advises examining beliefs by their outcomes: if they harm, reject them; if they lead to good and happiness, consider adopting them.

The Kalama Sutta, or “กาลามสูตร” in Thai, stands as one of the most influential teachings by the Buddha, known for encouraging people not to blindly believe in information or beliefs without thoughtful consideration. For Thai high school students growing up in a world of overwhelming information—on social media, in the classroom, and from peers—understanding the Kalama Sutta is both empowering and essential.

Why does this ancient Buddhist principle remain relevant in modern Thailand? At its heart, the Kalama Sutta (as explained in sources such as Wikipedia and multiple other Thai dharma platforms) teaches us how to think, not what to think. The Buddha gave this teaching to the Kalama people, who were confused by contradictory spiritual teachers. Participating youth of the time wondered: “Whom should we believe?”

Recent findings reveal that researchers from a major European university secretly used AI-powered accounts to influence discussions on Reddit, including the r/changemyview forum. The study has prompted a strong reaction from Reddit’s leadership and raised urgent questions about consent, ethics, and trust in online communities. In Thailand, where social media is a principal source of news and dialogue, the episode highlights the need for digital literacy and stronger safeguards in online spaces.

A recent revelation that researchers from the University of Zurich secretly infiltrated a major Reddit discussion forum with AI bots has sparked global outrage and renewed concerns over the ethical boundaries of artificial intelligence in online communities. The covert experiment, carried out on the subreddit r/changemyview, has prompted Reddit leadership to consider legal action, while community members and digital rights advocates warn of broader implications for public trust in digital interactions (NBC News).

A recent Guardian feature on talking to kids about body image has sparked renewed concern about body shaming and its impact on children worldwide, including in Thailand. With schoolyard taunts rising and social media intensifying appearance pressures, experts warn that how adults respond can shape a child’s mental health and relationship with their body for years to come.

Body image pressures are not new, but they feel sharper in the smartphone era. Data from the World Health Organization shows that nearly one in three children in Southeast Asia have faced weight-based teasing, contributing to anxiety, depression, and disordered eating later in life. In Thailand, studies over the last decade indicate rising rates of childhood obesity and eating disorders, underscoring the need for practical guidance.

A recent spotlight on children’s body image, highlighted by The Guardian’s feature “‘Mummy, Charlie called me fat today’: how to talk to kids about body image,” has reignited concern about how body shaming affects youngsters’ self-esteem worldwide—including here in Thailand. As schoolyard taunts become increasingly common and social media deepens pressure on appearance, experts stress that how adults respond can have profound implications for a child’s mental health and future relationship with their body.

Hollywood actor Penn Badgley’s recent disclosure about his struggle with body dysmorphia has resonated widely, igniting crucial conversations about mental health, celebrity culture, and the influence of media on self-image both in the West and here in Thailand. In a heartfelt interview with The Guardian, Badgley—best known for his roles in “Gossip Girl” and “You”—shared, “I know that I hated my body and simply wanted a different one…I was jumping wilfully into, but also being thrust into, this world where the more conventionally beautiful I seemed, the more successful I might be, the more value I might have” (The Guardian). His frank admission has sparked international attention, highlighting the often-hidden torment experienced by people living with body dysmorphic disorder (BDD) and underscoring the urgent need for public awareness and intervention—especially in visually oriented societies.

Hollywood actor Penn Badgley’s candid discussion about body dysmorphia has sparked a worldwide dialogue about mental health, celebrity influence, and society’s beauty standards. In a recent interview with The Guardian, Badgley reflected on feeling “I hated my body and wanted a different one,” noting how fame can intertwine appearance with perceived value and opportunity. This admission resonates beyond the West, inviting Thailand to examine how media shapes self-image among Thai youth and adults alike.