#Memory

In a discovery that stretches the boundaries of memory research, scientists have recently shed light on “jamais vu”—the rare and unsettling feeling that something deeply familiar suddenly appears strange or unrecognizable. While most Thais are familiar with the spine-tingling phenomenon of déjà vu, the eerie sense that one has lived through a moment before, its lesser-known counterpart, jamais vu, proves to be even more uncanny, and researchers say it holds important clues to the workings of the human brain (ScienceAlert).

Researchers have uncovered new insights into jamais vu, the unsettling feeling that something familiar suddenly looks unfamiliar. While deja vu is well known in Thai culture, jamais vu is rarer and oddly more disorienting. Scientists say this phenomenon can illuminate how our brain checks reality and prevents us from slipping into automatic thoughts.

In a study that earned an Ig Nobel Prize in literature, participants were asked to repeat simple words like “door” or “the.” After about a minute, roughly 70% of people reported a strong sense of unfamiliarity and stopped voluntarily, describing experiences such as a word that “doesn’t seem right” or feeling as if it’s not really a word. The findings suggest jamais vu can reveal how our cognitive system verifies meaning and prevents us from drifting through routine without awareness.

New scientific research from Japan is shedding light on a remarkable role of sleep: it does not just safeguard our memories of the past, but also equips the brain for learning and adapting to the future. The findings, published in the prestigious journal Nature Communications, offer insights that are poised to reshape education strategies and approaches to memory health, with clear significance for individuals and policymakers in Thailand.

For generations, Thais—like people worldwide—have held age-old beliefs about the power of a good night’s sleep. Apart from its value for physical health, sleep has long been assumed to help “remember” lessons, from Buddhist scripture memorization in temples to late-night cramming before university examinations. This study by researchers led by a professor at the University of Toyama delivers fresh, concrete scientific evidence that gives new meaning to those cultural insights—and may even offer new paths to address memory-related diseases, a rising concern as Thailand’s population ages.

A new study from Japan reveals that sleep does more than preserve past memories. It also primes the brain for new learning, helping it adapt to future challenges. The research, published in Nature Communications, offers insights with clear relevance for education, memory health, and aging in Thailand.

In Thailand, as in many cultures, sleep has long been linked to both physical health and study success. From memorizing Buddhist scriptures to late-night exam cramming, sleep has always been part of learning. The study from researchers led by a professor at the University of Toyama provides concrete science behind these ideas and suggests pathways to support memory health in an aging society.

As Thailand’s population ages, everyday memory slips are common, but the line between normal forgetfulness and early dementia matters. A new briefing from leading dementia and aging experts helps Thais recognize warning signs and know when to consult a clinician for themselves or loved ones.

Ordinary memory lapses happen to many people, especially under stress. A psychologist directing an aging institute notes that moments like the tip-of-the-tongue feeling or misplacing items are typical parts of aging. Slower thinking speed is also expected with age, which can be frustrating for those juggling multiple responsibilities. However, persistent or severe memory problems require closer attention, according to a geriatrician from Australia’s dementia research community.

As Thailand’s population enters a new era of aging, concerns about memory lapses — from forgetting names to losing keys — have become commonplace. But where is the line between normal forgetfulness and the early stages of dementia? A new report, featuring leading dementia and aging experts, clarifies this crucial distinction, emphasizing how Thais can recognize early warning signs and when to seek medical advice for themselves or loved ones.

A groundbreaking scientific study has found that venturing into unfamiliar environments before studying can significantly enhance the brain’s capacity to absorb and retain new information, offering fresh strategies for Thai students and lifelong learners seeking to maximize their educational outcomes. The research, which has implications from primary education to university entrance exams and professional development in Thailand, underlines the value of combining experiences of novelty with the comfort of familiarity to optimize memory and learning.

A new study suggests that stepping into unfamiliar environments before studying can significantly boost how well Thai students absorb and recall information. The finding offers practical strategies for learners from primary school to university entrance exams and professional development in Thailand. By pairing experiences of novelty with the comfort of familiarity, memory and learning can be optimized.

In Thailand’s education system, many students rely on memorization for high-stakes tests such as the O-NET, GAT/PAT, and university entrance exams. This approach can feel overwhelming, with learners doubting their ability to retain large volumes of material. The latest research proposes a two-pronged method: introduce novelty to prime the brain, then anchor new information to familiar frameworks to improve recall.

A growing body of research continues to affirm what fitness enthusiasts have long suspected: regular physical activity is one of the most potent defenses against memory loss and cognitive decline. A new wave of studies in 2025 offers fresh, compelling evidence that working out does more than build muscles—it fortifies brain resilience, providing a potential shield against conditions like dementia and memory impairment. For Thai readers seeking practical, research-backed insights on preserving mental sharpness as they age, the latest findings carry both hope and actionable takeaway.

A groundbreaking study from Trinity College Dublin is reshaping long-held ideas about how memories form, store, and are retrieved. Led by a senior neuroscience researcher at the Institute of Neuroscience, the work shows that memories are not confined to single neurons. Instead, they are stored within dynamic networks of engram cells—groups of neurons whose interactions create and link memories across time and context. This shift has wide implications for learning, neurological diseases, and how the brain regulates physiology.

Fresh evidence in 2025 reinforces a simple truth: staying active protects memory and strengthens brain resilience as we age. Physical activity goes beyond shaping the body; it supports cognitive sharpness and may lower the risk of dementia. For Thai readers, this translates into practical steps that fit daily life, families, and local communities.

Thailand’s aging population makes brain health increasingly urgent. Data from Thailand’s National Statistical Office shows the country’s older adults are growing rapidly, with projections indicating higher shares of seniors in the next decade. Memory problems and dementia rank high on families’ concerns, underscoring the need for accessible prevention strategies. Global and local research on brain resilience offers timely guidance for this context.

Human understanding of how the brain creates, stores, and retrieves memories may be on the verge of a radical transformation, as cutting-edge research from a team at Trinity College Dublin has upended decades-old theories about memory. Led by a leading neuroscientist at the college’s Institute of Neuroscience, this fresh research shows that memories are not locked away in single neurons as previously thought, but rather stored via complex interactions between groups of special neurons known as “engram cells.” The implications for neurological disorders, learning, and even the way we regulate our bodies are profound.

A groundbreaking new study from University of Missouri-Columbia reveals that exercise can safeguard memory and cognitive performance—even when the brain is deprived of one of its essential fuel sources, ketones. This insight not only reinforces the crucial role of physical activity in brain health, especially amid rising rates of Alzheimer’s and dementia, but also provides hope for individuals with liver conditions that compromise energy production for cognitive functions. As Thailand faces its own growing elderly population and associated dementia risks, these findings are especially timely and relevant.

A new study from the University of Missouri–Columbia shows that regular physical activity can shield memory and cognitive performance even when the brain lacks one key fuel source: ketones produced by the liver. This finding reinforces the importance of exercise for brain health, especially as Alzheimer’s and dementia risk rises. It also offers hope for people with liver conditions that hamper energy production for thinking. For Thailand’s aging population, the results feel especially relevant.

Sleep and regular physical activity are emerging as powerful allies for memory and brain health. As lifelong learning and mental performance become priorities in Thai society, understanding how rest and movement affect memory matters for students, workers, and families nationwide.

Sleep plays a crucial role in memory consolidation, the process by which daily experiences move from short-term to long-term storage. Leading neuroscientists say sleep allows the brain to process information and strengthen neural connections built during the day. Aerobic exercise complements this by boosting brain blood flow, reducing stress hormones, and stimulating growth factors that support new brain cells.

A growing body of research is shining new light on two simple, everyday habits—getting enough sleep and staying physically active—as powerhouse strategies for boosting memory and cognitive health. As Thai society becomes increasingly focused on lifelong learning, work performance, and brain wellness, understanding how sleep and exercise impact memory is becoming ever more relevant for residents, students, and families nationwide.

Medical scientists and education experts agree that sleep is essential for memory consolidation—the process by which experiences and newly learned information move from short-term memory into long-term storage. According to leading neuroscientists, sleep gives the brain time to process and strengthen neural connections related to what was learned throughout the day. At the same time, regular aerobic exercise actively contributes to memory and learning by increasing blood flow to the brain, reducing stress hormones, and stimulating growth factors that support the creation of new brain cells.

A recent breakthrough study has discovered that the eyes, far from being mere passive players during sleep, actively orchestrate how our brains consolidate memories—guarding old knowledge while seamlessly incorporating new information. These findings, published by a Cornell University research team and highlighted in The Brighter Side of News on April 21, 2025, suggest that subtle changes in the pupil during sleep play a pivotal role in preventing memory “mix-ups” and could one day revolutionize how we learn, remember, and perhaps even treat memory disorders (The Brighter Side of News).

A groundbreaking study shows that eyes do more than respond to light in sleep. Subtle pupil movements appear to help the brain balance safeguarding established memories with encoding fresh ones. The findings, from a Cornell University team and highlighted by The Brighter Side of News in late April 2025, point to a potential shift in how we learn, remember, and treat memory disorders. In humans, tiny pupil shifts during sleep may prevent memory “mix-ups” and support clearer long-term learning.

A major neuroscience breakthrough reveals how the brain encodes and stores new information. The study uncovers practical “rules” neurons follow to form lasting memories. Reported by MedicalXpress in April 2025, the findings could inform new therapies for memory disorders and offer fresh guidance for learning in Thailand’s classrooms and lifelong education initiatives.

The central question is how everyday experiences—from a Songkran moment to new vocabulary in English class—translate into lasting memories. Using advanced neuroimaging and electrophysiology, researchers showed that the brain does not passively store data. Instead, it applies rules that strengthen certain neural connections while pruning others. This selective process helps create durable memories and prevents cognitive overload. For Thai readers, the science behind effective learning is highly relevant, suggesting strategies teachers and students can use to improve long-term retention in primary schools in Bangkok and in adult education across provinces.

New research helps explain why saying no to junk food is so hard, even when we know better. Scientists are finding that memories of fatty and sugary foods are stored in the brain’s hippocampus, strengthening cravings that are tough to ignore. This insight, summarized by National Geographic and supported by major research institutions, offers a clearer view of snack-time temptations for Thai readers and practical steps for healthier choices.

Cravings for junk food come from more than taste or clever marketing. The latest findings reveal that the brain creates rewarding memories of convenient fast foods, linking them to places, people, and moments. In Thailand, urban life and late-night convenience stores expose people to a wide range of processed snacks such as spicy crackers, instant noodles, and sugary drinks. With rising obesity and diabetes, understanding these brain-based triggers is essential for public health.

Neuroscientists have recently made a significant breakthrough in our understanding of how the brain creates and stores new memories, uncovering previously unknown “rules” for how neurons encode fresh information. This discovery, reported by MedicalXpress in April 2025, opens the door to improved treatments for memory disorders like Alzheimer’s disease and offers fresh insights into how we learn and remember—two functions at the very heart of Thai society’s emphasis on lifelong education and wellbeing (MedicalXpress, 2025).

New scientific findings are shedding light on why saying “no” to junk food is so difficult—even when we know better. Recent research highlights how memories of fatty and sugary foods are actively stored in the brain’s hippocampus, creating deeply rooted cravings that are tough to resist, according to a summary by National Geographic and supported by studies from major research institutions (National Geographic; ScienceDaily). By understanding these mental food traps, Thai readers can better grasp the complex forces behind snack-time temptations and make smarter choices in everyday life.

A new scientific study has uncovered that a substance produced by the body after caffeine consumption, known as 1-methylxanthine (1-MX), may significantly enhance memory and brain health—a discovery that could hold major implications for Thailand’s aging population and growing interest in cognitive wellness. Researchers found that 1-MX, a metabolite generated when our bodies break down caffeine, helps support memory functions, sparking discussions among health experts and educators about the potential applications for both prevention of neurodegenerative diseases and everyday cognitive support. Read the original study on PsyPost

A new study indicates that 1-methylxanthine (1-MX), a substance our bodies produce after caffeine intake, may support memory and brain health. The findings could influence Thailand’s approach to aging and cognitive wellness, sparking discussion among health experts and educators about prevention of neurodegenerative diseases and everyday cognitive support. Research by PsyPost notes that 1-MX is formed during caffeine metabolism and, in animal models, administration of 1-MX improved memory tasks and protected brain cells from oxidative stress.