#ModernDating

Groundbreaking research published in the prestigious journal Sexuality & Culture has uncovered the sophisticated psychological mechanisms that drive young adults to maintain ambiguous romantic relationships known as “situationships,” providing crucial insights for understanding evolving relationship patterns among Thai youth navigating complex social expectations in an increasingly connected yet commitment-wary society. This comprehensive investigation into modern romantic behavior reveals that despite lower satisfaction levels compared to traditional committed relationships, individuals consistently choose to remain in these undefined partnerships due to powerful emotional investments, persistent hopes for official commitment, and the fulfillment of specific emotional needs that sustain attachment even without clear relationship definitions. The findings prove particularly relevant for Thailand’s urban youth population, who face unique pressures from traditional family expectations, social media influence, dating application culture, and rapidly changing societal norms that collectively reshape how young Thais approach romantic connections and long-term partnership decisions.

A new study published in Sexuality & Culture has uncovered the reasons why many young adults choose to remain in “situationships”—romantic partnerships that exist in a grey area between casual dating and official commitment. Despite evidence that situationships are often less satisfying than traditional relationships, researchers from the United States found that emotional investment, the hope for a more official bond, and having emotional needs met often keep people attached to these ambiguous romances. The findings are especially relevant as Thai youth and young adults navigate complex dating norms shaped by social media, dating apps, and shifting societal expectations.

A new dating trend dubbed “cookie jarring” is drawing strong reactions from both relationship experts and young people experiencing the practice firsthand, with many labeling it “disgusting” and “gross.” This phenomenon, which involves dating multiple people at once while keeping some as backup options, is reportedly on the rise among younger generations navigating the complexities of modern romance.

In recent years, the dynamics of dating have shifted as digital technology and social media make it easier than ever to connect with potential partners. “Cookie jarring” describes a scenario where an individual, uncertain about their primary relationship, keeps a secondary person metaphorically “in the cookie jar”—available as an emotional or romantic backup should their main interest fail to pan out. According to leading relationship experts cited in a New York Post report, this trend is creating emotional turmoil and confusion for those left in the backup role, eroding trust and self-esteem for those caught in its snare.