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Heatwaves Push Italians from Beaches to Mountains — What Thailand Can Learn
news
tourism
Italians are changing their holiday habits this summer.
They are trading long beach stays for cooler mountain breaks.
This shift matters for tourism planners in Thailand.
Thailand relies on beach tourism for jobs and revenue.
The pattern began after intense heatwaves hit Europe this year.
Tourists sought cooler air higher in the Alps and Dolomites (Euronews).
Many coastal businesses reported steep visitor drops in June and July.
Some areas saw visitor numbers fall by as much as 25 percent (Euronews).
#tourism
#heatwaves
#Italy
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