#Neuromarketing

A new wave of research is shedding light on the subtle psychological techniques marketers use to influence our daily spending decisions—tactics so powerful that they can lead consumers to buy things they never truly wanted or needed. Drawing on the latest insights from psychology, this investigation reveals how neuromarketing manipulates perception, emotion, and judgment to shape shopping habits, with implications that extend deeply into the Thai retail landscape and the lives of local consumers.

A growing body of research reveals the psychology marketers use to nudge Thai shoppers toward purchases they may not truly need. The findings show neuromarketing can influence perception, emotion, and judgment, affecting everyday spending in Thai markets, malls, and online platforms.

Shopping in Thailand is a cultural staple, from busy wet markets to gleaming malls and convenient mobile apps. Yet many shoppers bring home items that seemed irresistible at checkout but prove unnecessary later. Recent insights highlight how sophisticated marketing tricks override rational choice, tapping into cognitive biases that steer spending—an issue with real implications for Thai households.