Rethinking Gut Feelings: What Thai Readers Should Know About Intuition and Better Decision-Making
In a time of information overload and rapid change, new science sheds light on a long-debated trait: intuition. Once dismissed as unreliable, intuition is now viewed as a skill that can be trained and refined—especially useful when data is scarce or ambiguous. For Thailand, where harmony and careful reading of social cues matter, a well-developed intuition can be an invaluable ally, provided it’s guided by evidence and reflection.
Public interest in intuition rises as people face complex challenges that resist easy, data-driven answers. While logic and analytics remain essential, intuition offers a different kind of intelligence: the ability to sense the mood of a room, interpret subtle cues, and make quick judgments when information is incomplete. Research shows that intuition emerges from vast, unconscious brain processes that draw on past experiences and emotions to shape present choices.
