Forest bathing and noctourism surge: what these trends mean for Thailand’s health, travel, and culture
Travel trends are shifting again this year, and two ideas — forest bathing and noctourism — sit at the center of a broader movement toward authenticity and quieter, more meaningful experiences. A leading business media outlet recently highlighted ten alternative travel trends that are taking off, noting that travelers increasingly crave “more authentic and less touristy” experiences. While the full list spans many angles — from slow travel to local culinary safaris — forest bathing and noctourism stand out for their healthful, culturally resonant potential and their ability to connect visitors with places in a sustainable way. For Thailand, a country famed for its rich landscapes, temple towns, and vibrant night markets, these trends offer both opportunities and challenges as the industry recalibrates after the disruptions of the past few years.