#NonNutritiveSweeteners

A ubiquitous sugar substitute found in Thai supermarkets, bakeries, bubble tea shops, and increasingly in “health” products, erythritol, has emerged as a fresh concern for heart health. Recent scientific studies—including a major investigation led by the University of Colorado Boulder—reveal that consuming even a typical serving of erythritol may rapidly trigger changes in blood vessels and platelets that set the stage for heart attack and stroke. With sugar-free and “keto” diets growing in popularity across Thailand, these findings carry weighty implications for millions of Thai consumers who have long considered erythritol as a harmless alternative to sugar.