#Nootropics

In recent years, neurohacking camps have promised participants transformative breakthroughs—offering “worldly bliss in five days” by employing a blend of meditation, brain training, nootropics, and high-tech interventions designed to “hack” the brain for better focus, emotional balance, and life satisfaction. While the concept, explored in the recent Financial Times feature “Inside the ‘neurohacking’ camp that promises worldly bliss in five days”, has captured global attention, it also raises profound questions about the effectiveness, ethics, and safety of such programs, especially as they attract participants from across Asia, including an increasing number of Thais curious about self-optimization.

A recent scientific study suggests that taking just a single dose of ashwagandha, a traditional herbal remedy used extensively in Ayurvedic medicine, could offer a noticeable enhancement to cognitive performance and mood—effects visible as quickly as one hour after ingestion and consistent over a month of supplementation. These promising findings, published in the peer-reviewed journal Nutrients, have stirred significant interest among health-conscious Thais and supplement enthusiasts worldwide (PsyPost).

Ashwagandha, or Withania somnifera, has long been revered as a tonic in Ayurveda, the ancient Indian system of health and wellness. Known in Thai as สมุนไพรอาชวกันดา and sometimes called “Indian ginseng,” ashwagandha is botanically unrelated to ginseng but is valued for its ability to bolster resilience and manage stress, or adaptogenic properties. Its root and, less commonly, the leaves, are the primary sources of medicinal extract, used both in traditional herbal preparations and in modern dietary supplements, readily available in Thailand’s health stores and pharmacies.