#Nutritionalvalue

In an era where protein intake is often heralded as the cornerstone of a healthy diet, a recent examination of the burgeoning industry of protein-enhanced foods poses critical questions about their actual health benefits. The lure of protein-packed yoghurts, pizzas, and even beverages is increasingly dominating fitness advice, drawing attention due to their perceived health advantages. However, a deeper dive into the science behind these products reveals a more nuanced reality.

A fresh look at the protein-enhanced foods boom raises questions about whether these products truly improve health. Yogurts, pizzas, and beverages marketed as protein-rich are popular in fitness circles, but the science behind them is more nuanced than hype.

Protein remains essential for preserving muscle and supporting immune function. Current guidelines suggest about 0.75 grams of protein per kilogram of body weight daily, while some research indicates a higher range—roughly 1.2 to 1.6 g/kg—for individuals recovering from illness, older adults facing muscle loss, or athletes in intense training. This broader target aligns with average Western protein intake, challenging influencer narratives that promote intakes of up to 3 g/kg.