#OlfactoryResearch

Nostalgic foods and familiar scents like fresh-cut grass and the smoky aroma of hamburgers grilling do far more than pique our appetites—they awaken vivid memories, foster a sense of belonging, and even boost our psychological well-being, according to recent research published on June 17, 2025, by a leading social psychology team at an American university (theconversation.com). Their findings shed fresh light on the power of sensory experiences to connect us with treasured times, loved ones, and communal traditions—an insight that resonates deeply within Thai communities, where shared meals and social rituals play a central role.