“On Our Sleeves” Rebrands as The Kids Mental Health Foundation: Renewed Commitment to Children’s Wellbeing
Nationwide Children’s Hospital—recognized across the US for its leadership in pediatric health—has announced a major rebranding and expansion of its high-profile children’s mental health program. The “On Our Sleeves” initiative, which since 2018 has distributed free educational resources to over 15 million Americans, will now move forward as The Kids Mental Health Foundation, signaling a deepened mission to address the growing mental health crisis among youth nationwide (source).
This change comes at a pivotal moment for parents, educators, and health professionals. The US Surgeon General and other health authorities have described children’s mental health as a “national crisis.” In Thailand, as in the US, teachers and families report rising anxieties about the long-term effects of academic stress, social media, and the lingering aftermath of COVID-19 on youth wellbeing—a concern very much echoed in the recent US survey conducted by The Kids Mental Health Foundation, where 70% of nearly 540 parents said they are worried about their children’s mental health, and almost 40% said they are “very concerned” (source).